/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
ITV Showcase 2024 - Making Great Things Happen
Held in Manchester last month, this event was full of insights. It featured a keynote from effectiveness guru Peter Field on TV’s value, announcements of a raft of new measurement initiatives, and the launch of ITV’s H2 programming strategy.
The power of press advertising
In today's visually saturated marketing landscape, it's all too easy to overlook the enduring power of a long-serving and established channel - newspapers.
Holiday Horizons
Welcome to Holiday Horizons, a comprehensive study examining the intricacies of travel planning in 2024. Crafted in collaboration with Opinium, this report provides invaluable insights into the current and future landscape of the holiday market.
The golden age of radio? commercial radio surges in 2024
In Q1 2024, overall radio listening grew to 49.9m per week, and commercial radio reached its highest-ever audience of 39.7m per week, posting its largest-ever lead over the BBC, with 8.3m more listeners.
Team Accord: Chris Shanley, Senior Paid Digital Lead
Chris’ relentless drive for innovation and adoption of new technologies aids him in delivering data-optimised digital campaigns, consistently exceeding benchmarks.
Team Accord: Simon Steer, Head of Paid Digital
Simon is Accord’s Head of Paid Digital team. Always at the forefront of how the paid digital landscape is changing, Simon helps clients adapt to ensure the greatest return on their marketing investment.
Do you know what consumers want, really, really want?
Do you know what consumers want, really, really want?
Team Accord: James Grant, Production Executive
James, our Production Executive, plays a pivotal role in ensuring the seamless execution and timely delivery of our clients' print advertising campaigns.
Where we’ll be
Upcoming conferences, workshops, and webinars that we’ll be attending, speaking at, sponsoring, or partnering with.