Sonic branding should be as integral to branding projects as colour, type, video and imagery - but is often not considered as such.

AI tools like ChatGPT and Perplexity are reshaping how people find and filter information, with ChatGPT seeing 500 million weekly users and Perplexity surpassing 100 million monthly queries. While they still represent a small share of global search, their impact is growing.

The wait is over! We’re thrilled to announce the release of our latest white paper, New Waves

Every June, the creative world descends on the French Riviera for a week of inspiration, innovation, and a little bit of rosé. But Cannes Lions 2025 felt different. It wasn’t just about the glitz or the gold Lions, it was about the realignment of creativity with culture, commerce, and community.

As we reach the halfway point of 2025 and the summer travel season hits full swing, a distinct pattern is emerging among one of the most valuable and often misunderstood segments of the travel market: the over-55s.

The recent National Visitor Attractions Marketing Conference was abuzz with energy, ideas, and a genuine sense of community among marketers, operators, and agency partners from across the UK.

The wait is over! We’re thrilled to announce the release of our latest white paper, The Unsung Heroes.

Emerging technologies and new user habits are challenging Google's dominance, and with consumers now discovering information in entirely new ways, marketers must pivot.