The travel industry is heading into an exciting year, with trends that reflect how people are rethinking the way they explore the world.

This blog explores the evolution of AI, focusing on Meta’s Advantage+, Pinterest’s Performance+, and TikTok’s Smart+.

Meet Sam, our innovative Video Creative, bringing concepts to life with compelling visual storytelling that captivates audiences and enhances our clients' brand narratives.

In today’s digital marketing world, diversifying your advertising strategy is key to capturing your audience across multiple platforms. While many advertisers focus solely on Google Ads or Facebook, they should include an often-overlooked but powerful platform in their strategy - Microsoft Ads.

In the immortal words of Eddard Stark, ‘Winter is coming’, but with the cold drawing in, many Brits are looking to escape to sunnier climes. Based on Mail Metro Media’s latest research piece, they examine why, when, where, and how holidaymakers are chasing the winter sun in 2024/25. 

Meet Shauna, our Senior Paid Digital Specialist. With her extensive knowledge of the digital landscape, Shauna uses her expertise to optimise campaigns for maximum impact, ensuring our clients achieve their goals effectively and efficiently.

As the travel industry now looks to navigate the potential shifts in consumer confidence and spending power, we’ve taken a unique approach: examining how past budgets have historically influenced demand and sentiment.

For too long, the marketing industry has relied on demographics to define the over-50s market. But when it comes to marketing to this savvy group of holidaymakers, it’s time to look beyond simple labels like age, income, and gender.