/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
Team Accord: Lauren Roden, Senior Paid Digital Lead
As a Senior Paid Digital Lead, Lauren brings a wealth of knowledge in crafting and executing successful paid digital campaigns across various platforms. Her strategic mindset and data-driven approach make her an invaluable asset to our team.
Planning for attention
In today’s digital landscape, where data is often likened to the new oil, attention has become the precious resource.
Team Accord: Simon Horton, Associate Art Director
Simon brings a wealth of experience and artistic expertise to our agency. As an integral part of our creative team, Simon plays a pivotal role in shaping the visual identity and messaging of our clients' brands.
Who is more important, your customers or your employees?
This is the year employees restructure their relationship with work, with increasing emphasis being placed on ‘work with me’ as opposed to ‘work for me.’
Team Accord: Dan Ward, Head of Performance
Meet Dan, Accord’s esteemed Head of Performance and GA4 Guru. With his exceptional skill and expertise, he not only serves as a valuable asset to our team but also spearheads the development of our data platform, Loop.
Oh, what a night!
Accord Marketing awarded Agency of the Year at this year’s Travel Marketing Awards.
Team Accord: Matt Price, Creative Strategist
Meet Matt, the brilliant mind behind our communications strategy, as he brings his exceptional planning skills and unwavering creativity to the forefront of our team.
Measuring Success in the Travel Industry with a Measurement Framework
Looking to define your marketing wins and losses? Plan a campaign that’ll work towards your key objectives? You’re looking for a measurement framework.
Events
Here’s our bulletin board where you can discover upcoming conferences, workshops, and webinars. We’ll be attending, speaking at, sponsoring, or partnering, and we’d love to see you there.
06
November
Wanderlust Reader Travel Awards
Celebrating the best in travel for 23 years, the Wanderlust Reader Travel Awards will spotlight the most-desirable destinations, tour operators and travel brands- catch our Head of Account Management, Matt Price, there on the day.
Wanderlust\ The Tate Modern, London
19
November
The British Travel Awards
We’re thrilled to announce that we’ll be attending the British Travel Awards! Join us as we celebrate excellence in travel and tourism among the industry’s top companies and innovators.
Battersea Evolution
28
November
The Travolution Awards
The Travolution Awards are the biggest annual celebration of the talents and achievements of brands and individuals in the online travel sector in the UK and beyond. Shortlisted for ‘Best Content Marketing Campaign’, we’ll see you there.
Travolution \ City Central at the HAC
29
November
AWTE Platinum Xmas lunch
Our Managing Director, Maria Payne, has been shortlisted for the AWTE (Association of Women Travel Executives) Mentor of the Year Award. We’ll be there on the day celebrating 70 years of the AWTE supporting Women.
AWTE \ The Church House, Westminster