Meet Dan, Accord’s esteemed Head of Performance and GA4 Guru. With his exceptional skill and expertise, he not only serves as a valuable asset to our team but also spearheads the development of our data platform, Loop.

Accord Marketing awarded Agency of the Year at this year’s Travel Marketing Awards.

Meet Matt, the brilliant mind behind our communications strategy, as he brings his exceptional planning skills and unwavering creativity to the forefront of our team.

Looking to define your marketing wins and losses? Plan a campaign that’ll work towards your key objectives? You’re looking for a measurement framework.

It’s been 10 years since Les Binet and Peter Field (aka the godfathers of effectiveness) published their book ‘The Long and the Short of It’.

Digital media is inevitably migrating towards automation. This should make life easier, right? Well, the machine learning algorithms are only as good as the data you provide. Therefore, your data strategy needs to ensure that you use the highest quality data to achieve the best possible results.

As a performance-first agency, data underpins every level of our service. From our planning principles and audience profiling to end-of-campaign reviews and industry benchmarking, we’re powered by insights.

Do great minds think alike? Not always! We look at the advantages of having a neurodiverse workforce and how businesses can best support those who think differently.