As businesses look to post-pandemic recovery and beyond, attracting and engaging with new talent, as well as retaining your existing superstars and silent dynamos, is now more important than ever.

Learn why organic social is an essential part of the modern marketing toolkit, how it combines with paid activity & how Accord can help your brand succeed.

Recently, our Head of Performance Dan Ward joined our partner agency The Kite Factory in their podcast, Unmuddled.

Does a 50-year-old have the same interests, lifestyle and attitudes as a 90-year-old? Most would say they don’t; however, brands often group them together under the 50+ category when defining their target audience segments.

Introducing Microsoft Cruise Ads. Described by the tech giants as “rich and eye-catching ad solutions that showcase images with timely and relevant information”, they are the latest in a line of industry specific formats developed by Microsoft for financial, travel and automotive services.

You’ve heard it once and you’re going to hear it again - the bedrock of digital analytics, Google’s Universal Analytics is hanging up its hat after a decade at the top. With just over a year to go until the big shift, what does this mean for marketers?

Key Themes from BrightonSEO Spring 2022 that Search Marketers Can’t Ignore

By no means experts in this area, we thought it would be interesting to put our virtual cards on the physical table and debate and share our opinions. So, here’s what happened when a few intrigued individuals from Accord sat down for 30 minutes and discussed all things metaverse.