/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
How to benchmark travel in 2022
As we approach the two-year anniversary of the global lockdown and reflect on its changes to the industry, we have to ask ourselves, as travel marketers and data specialists, what is now the most suitable reference point going forward?
Trust over trends
So as the future shapes up to be a bright one, what have we discovered? Forget top 10 trends, forget fleeting fads, in fact, forget COVID-19 - the one common denominator that isn’t going anywhere in travel is flexibility.
The challenge of inflation
Guest Blog from our friends and partners at The Kite Factory: Price rises in 2022 are unavoidable. Media costs per thousand eyeballs have increased in autumn 2021, and will increase, across all channels, again in 2022.
TV’s impact on search
TV and search are a match made in brand-discovery heaven and should be optimised to complement the lifestyle of the multi-screen loving audiences of today.
Putting the ad in advent - 2021’s Christmas round-up
From a vaccinated Santa to kid aliens from outer space, here’s our take on this year’s big ones featuring the opinions from some of our in-house designers who know a thing or two about creating magic.
Another delay or a saving grace?
Google have announced that the cookie-less world we’ve been anticipating won’t be arriving until 2023, leaving an even wider interim for brands to get prepared.
Data shows the future of radio
With Rajar data hot off the press, we caught up with our friends over at Radio Experts to hear the lockdown lowdown and where radio is heading in the future.
Where we’ll be
Upcoming conferences, workshops, and webinars that we’ll be attending, speaking at, sponsoring, or partnering with.