/Insights
News & insights
Explore industry trends, whitepapers, and more.
AI Mode: How Google’s next chapter will shape travel marketing
AI tools like ChatGPT and Perplexity are reshaping how people find and filter information, with ChatGPT seeing 500 million weekly users and Perplexity surpassing 100 million monthly queries. While they still represent a small share of global search, their impact is growing.
What Cannes Lions 2025 taught us about the future of creativity
Every June, the creative world descends on the French Riviera for a week of inspiration, innovation, and a little bit of rosé. But Cannes Lions 2025 felt different. It wasn’t just about the glitz or the gold Lions, it was about the realignment of creativity with culture, commerce, and community.
National Attractions Marketing Conference 2025
The recent National Visitor Attractions Marketing Conference was abuzz with energy, ideas, and a genuine sense of community among marketers, operators, and agency partners from across the UK.
The Unsung Heroes
The wait is over! We’re thrilled to announce the release of our latest white paper, The Unsung Heroes.
Wightlink appoints Accord Marketing as its media buying agency
Wightlink appoints Accord Marketing as its media buying agency.
The 2025 Adventure Travel Network Conference
We recently had the privilege of speaking at the sold-out Adventure Travel Network Conference held at the historic St. John’s Church in Waterloo. This event brought together some of the brightest minds in this sector to debate the latest trends, challenges, and opportunities.
Jasman Ahmad named Silver Trailblazer
We’re proud to announce that our very own Strategy Director, Jasman Ahmad, has been recognised as a Silver Trailblazer by the Silver Marketing Association, celebrating his expertise and dedication to the over-50s market.