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News & insights
Explore industry trends, whitepapers, and more.
Jasman Ahmad named Silver Trailblazer
We’re proud to announce that our very own Strategy Director, Jasman Ahmad, has been recognised as a Silver Trailblazer by the Silver Marketing Association, celebrating his expertise and dedication to the over-50s market.
Maximising data accuracy and performance with Server-Side Google Tag Manager
Server-Side GTM sits between your regular (client-side) Google Tag Manager container and third-party platforms servers (e.g. Google Analytics, Google Ads, Meta).
No Such Normal 2025
The wait is over! We’re thrilled to announce the release of our highly anticipated white paper, No such normal.
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Small group escorted tour operator, Jules Verne, has announced the launch of its new brand identity, now live across all communications and channels.
Jules Verne pioneers new brand identity
Small group escorted tour operator, Jules Verne, has announced the launch of its new brand identity, now live across all communications and channels.
Channel 4 announces new Fred. Olsen Cruise Lines sponsorship for 2025
Channel 4 is teaming up with Fred. Olsen Cruise Lines, as the cruise ship holiday brand becomes sponsor of the broadcaster’s escapism content, such as Four in a Bed and Perfect Pub Walks.
Why I love Ted Lasso
At its heart, this American sports comedy-drama is an inspiring lesson in leadership and a testament to the power of kindness, humour, and hope in the workplace. Here’s why it’s a show worth celebrating.
Understanding the drop in PPC performance: A result of Advanced Consent Mode in GA4
In some cases, there has been a significant drop in PPC performance, specifically a 5% to 20% reduction in reported conversions within GA4.