THE CLIENT
Ramblers Walking Holidays approached us with a unique challenge - to reposition and reinvent their brand whilst respecting and honouring their proud history of 75 years. Utilising our tried-and-tested brand strategy process, we began by building our understanding of their business, their market, and the opportunities.
THE CHALLENGE
Ramblers Walking Holidays approached us with a unique challenge - to reposition and reinvent their brand whilst respecting and honouring their proud history of 75 years. Utilising our tried-and-tested brand strategy process, we began by building our understanding of their business, their market, and the opportunities.
THE SOLUTION
A bold decision was taken to change the name from Ramblers Walking Holidays to Ramble Worldwide. ‘Ramble’ became a verb: a call-to-action to connect with the world. Tackling the perception of a UK focus, ‘Worldwide’ was introduced to make clear that they offered new and far-flung places.
INTRODUCING: THE NEW COLLECTIONS
Four new collections were introduced to maximise relevance to different segments, attract new customers, and safeguard the brand's strong reputation amongst regular walking holiday travellers.
“On behalf of us all at RW, we’d like to say a hearty thank you for all the work you’ve done. You’ve been a fantastic team to work with - really sound creative strategy and direction, as well as being very accommodating and adaptable.”
Jeremy Ellis
Marketing and Strategy Consultant, Ramble Worldwide